Cristiano Ronaldo ended a 17-year-old run on Thursday night after coming on from the bench in win over Leicester.
Leceister game was the third consecutive match Ronaldo did not make the starting XI under Ten Hag.
As he has come off the bench in three conesutive games for the first time since 2005.
A thing the Portuguese forward might needs to get used to as he will be staying in United for the rest of the season.
The 37-year-old was keen to exit Old Trafford earlier these summer as he is much interested in Champions League football.
Of which Manchester United failed to qualify for following their sixth position finish in the league table last season.
Ronaldo’s agent has early discuss with Napoli and Chelsea owner over a possible transfer.
But all discussion did not actualize as Ten Hag insist the Portuguese is in his plan for the 2022/23 season.
One start from five games seem Ronaldo will have to keep coming from the bench under Erik ten Hag management.
When asked about Ronaldo, Ten Hag replied: “As we said that, it’s really early in the season and we have a squad.
“We have more than 11 starting players, that is what you see now, players now on the bench can play in one, two or three weeks.”
Ten Hag added: “We have to construct the right winning culture and that is also a process and you cannot take one point like Brentford, it’s a strategy, it’s a routine, it’s a way of life, daily based.
“And what we have to bring to Carrington, the players but also the coaches, the manager, everyone in the club, is high standards.”